Co-branding is a marketing theory by combining multiple brand names of products/services to compliment participating company’s weaknesses. When effectively done, it’s a marketing effort that works in synergy.
On online businesses, co-branding can increase company’s products/services exposure to its target audiences when smartly combined. It is an effective way to broaden an existing or new brand on the Internet or offline marketplace.
A McKinsey study has shown that co-branding companies has proven growth in terms of revenue by 40%. Another result by American Marketing Association some years ago also shown 80% consumers responded that they are more likely to buy a digital imaging product co-branded by Sony and Eastman Kodak. This has indicated co-branding practices are as good as theory.
The objective of co-branding may differ from companies, while one company may be interested to increase revenue, the other may be interested to broaden brand recognition; to penetrate a new market; or to introduce a new product/service. Whichever objective may be, co-branding can be applied only in particular situation, with involved companies should absolutely certain that his objectives coincide with the co-branding opportunities or marketing campaign strategies suggested.
Also, this is true that not all co-branding arrangements are economically and operationally feasible. There is no guarantee that co-branding will succeed. The right mixes of synergetic partners are crucial to a co-branding success.
A brand’s values are often imprinted into the mind of consumers. Effective co-branding marketing execution by leveraging on each other strengths and loyalty will eventually boost brand’s confidence.
The ability to share and access to broader customer base without business conflict will form a new relationship, which may not be seen as a competition threats. In return, companies would benefits by accelerating co-branded images and revenues.
Concept behind co-branding strategy is to generate additional market share, it is ultimately to increase revenue stream through consumer awareness by co-branding multiple brands.
Duration of a co-branding promotion or strategy may vary depends on its marketing planning. It can last as little as a few weeks or it can be strategically long-term. It is always easier to gauge the success of short-term promotion as it is normally aimed for short-term sales gain. However, long-term co-brand loyalty will be harder to say.
As a conclusion, to paraphrase the power of co-branding, one plus one equals to three. We have been hearing co-branding exist between business giants; can smaller players be more creative and more strategic in terms of co-branding arrangement and promotion. In theory, co-branding can be used as a new marketing channel for smaller online companies to promote their products online. But the question remains, has it been effectively executed by smaller online players?
Got bots?: From Kachemak Bay to Gulf of Mexico, robots scour the sea
A "flying eyeball" has helped the Homer Department of Fish and Game biologists study fish populations for the past five years. Project manager Kenneth Goldman said that he uses the camera-equipped robot, called a remotely operated vehicle, to count yelloweye rockfish and lingcod.
Often it is not possible to capture the beauty of underwater life with normal camera, but thanks to underwater digital camera, now you can explore the marine life. An underwater camera is a special designed digital camera used for still and video photography to capture the amazing flora and fauna of marine life.
You can capture the still images of sea life or can shoot while scuba diving. Safely protected with waterproof casing, these digital cameras are designed to be fully submerged underwater and withstand any surrounding pressure. The smaller models of underwater cameras are normally ideal for up to two hundred feet to four hundred feet while the bigger digital cameras are made for deeper water regions.
As compared to film-based underwater cameras, the underwater digital cameras are much better since they don`t run out of film. Yon can also delete any bad shots or change to a lower resolution picture mode in low-light conditions. No more fuzzy backgrounds and edges as seen in film underwater cameras, with their wide-angle photography, underwater digital cameras delivers sharper images.
Available in all sizes, shapes and film format, many underwater digital cameras also come with viewfinder feature which helps in picture adjustment for photography. With some nice prints, the underground digital camera produces better images which are really helpful for amateur photographers.
However the underwater digital camera is not only meant for deep-sea divers. Many underwater digital cameras available today can also be used to take quality pictures on dry land in harsh climatic conditions like snowfall and severe rains. Adorned with multi-flash function, color correction filter and macro lens, the underwater digital camera offers superb image quality. Just like normal digital camera, this underwater digital camera also comes with 15MB of sufficient memory along with the storage, editing and manipulation software.
If you wonder which model of underwater digital camera to choose, what features to consider, then here is a briefly discussed guide on the features of some prominent underwater digital camera models.
Panasonic SDR-SW20:
This compact model is for those who want an easy-to-use and lightweight underwater digital camera. With 10x optical zoom and MPEG-2 format up to 10 Mbps, this is one of the best digital cameras available for video recording. However, with only 0.3MP 640x480 still imaging capability, the still imaging options are basically non-existent in this new model.
Pentax Optio W30:
One of the pioneers in underwater digital camera market, the current Optio W30 comes with 7MP with ISO1600 and 3x optical zoom image recording feature. Supported by both SD and SDHC, Videos in this underwater digital camera is of 640x480 in MOV QuickTime MJPEG format.
Sanyo Xacti VPC-E1:
This is the one of the best designed underwater digital cameras for up to 5feet depth of water. With 4GB card, and MPEG-4 AVC/H.264 at 640x480 powers, the Xacti E1 allows shooting with an approximate record time of over 5 hours. For still images, this digital camera offers a solid 5x optical zoom with a 6MP CCD at up to ISO1600 power. One special key feature of this underwater digital camera is the flip out view screen which saves you from the risk of bumping in with underwater objects while swimming around.
Olympus SW series:
At 10 Megapixels, ISO1600, and a 3.6x optical zoom feature, Olympus may also be one of the most well rounded underwater digital cameras. With an underwater depth up to 6.6 feet, this is the deepest water digital camera on the list.
Intova IC-700 7.0MP digital camera with underwater housing:
Available in an affordable price of around $300, this underwater digital camera features 7 megapixels, macro mode and an in-built flash that can reach up to five feet underwater.
